JD Sports Rated Best UK eCommerce Site
JD Sports, Marks & Spencers, Amazon and John Lewis are the eCommerce sites that other retailers need to look up to, according to an eDigital benchmark study.
In the mystery shopper survey, which looks at the end to end user experience of 49 eCommerce sites in the UK, many of the sites performed well for areas such as search and navigation and the purchase process, but email customer service, as always, lowered the average score.
Top Performers
JD Sports was strong all round, coming top across all of the customer touch points measured in the survey. JD scored well for its checkout process and customer service, as well as product pages, an area where scores were mixed.
JD Sport's product pages follow best practice well, with some excellent product photos from different angles, as well as very clear delivery and returns information.
