social commerce
Social Commerce is a relatively new phenomenon to hit the retail world and to play such a significant role in Multi-Channel.
Social Commerce has seen a rapid up take as customers use the technology to gain a better insight into retailers.
Many technologies are now being used to connect with customers and build stronger relationships which avail the customer to rate and review, Blog, micro-Blog as well as sharing experiences with forums and communities.
All of these social technologies are changing the customer experience for the better, ensuring stronger brand loyalty.
20:20 Technology utilises IBM's WebSphere Commerce, using the benefits of an integrated, customer-centric platform to help connect and harness participation with customers to help improve the customer experience.
Social Commerce helps companies make their brand an experience by:
- Engaging customers with your brand
- Providing customers with a reason to return to your website
- Bringing customers a reason to talk about your brand on your website
- Providing all the necessary information on your website for your customers to research, compare, make a decision and purchase from you and not your competitor
IBM's WebSphere Commerce is a powerful, flexible solution built on a unified platform for running large, high-volume B2B and advanced business-to-consumer (B2C) eCommerce sites. It supports multiple sites, complex direct and indirect business models, contractual agreements, dynamic negotiations and role-based member management and is an ideal fit for integrating with the major social network platforms.
Call us today for a no obligation consultation on your Social Commerce needs.