multi-channel
In recent times, online business has changed to meet the demands and expectations of the growing numbers of online shoppers shifting their pounds from the high street to the internet.
With increasing competition, decreasing customer loyalty and the inevitable effect of the recession, eCommerce businesses must work harder to create the personalised and interactive experience that will persuade consumers to choose their site over others.
Successful eCommerce businesses understand that it's no longer about simply presenting the products they want to sell.
Instead, these successful eCommerce businesses place the customer and their needs at the centre of the experience by delivering a multi-channel retailing experience from the customer's perspective. This is no more than today's savvy consumer demands.
A significant element of this is recognising consumers' adoption of multiple channels which is “absolutely key to future success,” according to Google retail industry leader Peter Fitzgerald.
Google research shows that multi-channel customers transact twice as much as single-channel customers, spending 95 per cent more and generating 80 per cent more margin.
Crucial to multi-channel retailers' future success is a solid cross-channel strategy. It is no longer enough to have a strong website and high street presence that run neatly alongside each other. They need to actively support each other. The most successful eCommerce businesses already do this - services like reserve online and buy in-store, buy online and collect in-store, and buy online and return to store are becoming increasingly important to online shoppers.
Why should your company use Multi-Channel Retailing?
Consumers today use at least three channels when shopping. Research has found them to spend up to 10 times more, to generate 25 to 50% more profit and demonstrate greater loyalty than their single-channel counterparts.
Developing a multi-channel solution based on Digital Brain, 20:20 Technology and IBM WebSphere can deliver the following benefits:
Why 20:20 Technology is unique for your Multi-Channel Retail solutions?
Today, what sets you apart from your competitors is the shopping experience you offer your customers. It needs to be on brand and meet your customers' expectations, no matter how they reach you.
20:20 Technology are experts in eCommerce deployment across multiple channels. Our solutions address complex problems by combining data and analytics and deriving an intelligent insight into your customers. We deliver multi-channel eCommerce solutions that empower organisations to deliver best-of-breed seamless consumer-centric experiences and optimised transactions.
20:20 Technology can help you effectively integrate all of your touchpoints, including the web, store, call centre and mobile devices in an experience that is consistent and effective and as part of Digital Marketing Group PLC, we have the breadth of expertise to address all of these often disparate areas in order to create a practical solution that delivers.
Our solutions embody business processes to a given vertical market segment such as retail eCommerce and reflect domain expertise unique to that industry and we believe critical to your eCommerce solution success is effective digital marketing enabling you to reach your customers/buyers with timely, personalised offers and pricing. Enhancing online service levels with B2C and B2B eCommerce best practices will help you as an online retailer, become easy to do business with and differentiate you from the competition.