online web statistical analysis
Coremetrics Online Analytics provides accurate and complete recording of visitor behaviour - capturing every click of every visitor over time.
We have implemented the following features:
- Web Analytics Marketing Optimisation - Providing a view of the effectiveness of marketing programmes across marketing channels and across time, including which marketing programmes drive new visitors to your site, which ones trigger action and which ones influence customer behaviour.
- Merchandising - Automatically maps product and promotional categories to analytical reports for rapid insight into creative, placement, and cross-sell effectiveness.
- Content Analysis - Improving site navigation, content, and tools by understanding page online real estate value, content and promotional effectiveness based on the site's goals.
- Scenario Analysis - Identifying bottlenecks, improving site navigation, and increasing customer satisfaction by visualising how customers are moving through the site.
- Profile Mining - Defining and analysing specific visitor segments to identify the size and value of market segments, to understand product and content affinities, and for integration with targeted email campaigns.
- On-site Search - Understanding search preferences and effectiveness to improve the customer experience and search conversion.
20:20 Technology uses Omniture Discover for web analytics, to collect and analyse data from clients retail channels. It enables us to:
- Correlate customer behaviour across channels to improve frequency and time between purchases
- Optimise promotion planning and response across online and offline channels
- Conduct shopping basket and purchase sequencing analysis to lower basket abandonment
- Increase revenue and improve margins by optimising product mix and placement
- Measure campaign returns & customer response across stores, online and kiosk channels