customer intelligence
20:20 Technology specialise in producing unique Customer Intelligence systems for each client's needs. It is important to understand what main challenges our clients face and how to provide solutions to overcome these challenges.
Key challenges you may face are:
- Complex product and service configurations (those which are greatly variable by consumer)
- Non commoditised products and services
- Multi-Channel communications environments that needs to leveraged
- Differentiating your business by customer service and customer experience
- Centralising control of marketing communications across territories or business units
- Creating a business and market environment which supports flexibility - where rules and strategies need to be changed on the fly
- Underpinning your business with an eCommerce engine and customer intelligence solution that is feature rich, robust and scalable
With these challenges, they have key requirements which need to be addressed such as increasing overall sales, target content for specific individuals and develop business process for segmentation.
This leaves you with key requirements which need to be addressed in order to maintain growth in your business.
This is where we come in. We use 'Digital Brain' integrated with WebSphere Commerce to deliver relevant content that resonates and translates into more sales.
Digital Brain/WebSphere Commerce is a unique system which creates data from web visit history, real time web behaviour, third party data (credit and fraud risk) and offline information (such as purchase history and customer service history)
Digital Brain using WebSphere Commerce then delivers these via multiple communications channels - online and offline.
