Tomy
Challenge: Build a new B2B extranet to support TOMY ambitions to grow its customer base and increase future sales by implementing business efficiency
Solution: Replace paper-based order process that required a sales rep visit with a fully automated and secure order processing channel, to quickly process orders and reduce risks of processing errors.
Use e-marketing to communicate with retailers and drive orders.
A user- friendly interface that improves the customer's buying experience.
Tools that allow customers to manage their Tomy accounts.
A facility to capture invaluable customer feedback.
Integration with the TOMY legacy Central Products Database.
Scheduled integration from JD Edwards of contracts, pricing and customers orders.
B2B business rules that allow varied contract terms to be applied (discounted price lists, payment terms, minimum order value) to relevant customer segments.
Technologies used: IBM WebSphere Commerce; Flat file integration to JD Edwards.
- Provided marketing capability that communicates directly and instantly with retailers.
- Significantly increased efficiency order processing.
- Enhanced quality of service with stock and order information available to retailers instantly.
