Kickers
Challenge: To build a site that emphasises the strength of the Kickers brand, with rich interactive and engaging features to showcase Kickers products.
Leverage the large loyal customer base to increase cross-channel sales.
Provide a micro-site capability that enables the acquisition of new customers.
Deliver a consistent brand and cross-channel buying experience.
A platform that supports persuasive merchandising.
Solution: Business requirements definition and technical solution design.
Front End design and CSS & HTML development considering Usability, Accessibility and Cross Browser compatibility.
eCommerce development of the store utilising the IBM WebSphere Platform.
Development of social networking features including instant messaging.
Integration to third party suppliers involving Scene7, Bibit, Coremetrics and affiliates.
End to end testing and the facilitation of user acceptance testing.
Project governance facilitated by experienced eCommerce Project Managers with a focus on the planning, coordination and the successful delivery of the project.
- Increased brand awareness.
- Increased sales.
- Engaging, interactive and enjoyable buying experience for the customer.
