JD Sports
JD Sports has long been established as the leading UK retailer of fashionable Sports and casual wear and has a reputation for being a highly innovative visual merchandiser.
Challenge: JD Sports required a refresh of the JD site to enrich the customer experience and the ability to manage the online platform.
Based on JD's in-house design and technical spec 20:20 Technology delivered a strategic and flexible eCommerce platform to support JD Sports Fashions desire for sales growth through multiple sites.
The solution needed to support all functionality included in the existing JD Sports eCommerce platform.
Delivery of an enhanced customer service capability was also considered critical.
Solution: Business requirements definition and technical solution design.
Front end, CSS and HTML development for both the JD Sports and Size? sites to exacting standard's.
eCommerce development of the stores utilising the IBM WebSphere platform.
Development of custom marketing features such as Latest Gear, Most - Wanted, Others Also Bought, Competitions, Top Tens, and Coming Soon.
Development of a customer service application providing security, returns and exchange functionality.
Integration to market leading third party suppliers.
Integration to existing JD retail platforms for product, price and inventory management as well as order processing and fulfilment.
Front end testing and integrated solution performance testing.
Data Migration of customer and order data from the existing eCommerce platform.
Project governance facilitated by experienced eCommerce Project Managers with a focus on the planning, coordination and the successful delivery of the project.
- Greatly enhanced flexibility to manage and market the site in order to drive sales.
- Enhanced customer service capability.
- Provision of a strategic platform upon which additional sites are now being developed.
