Boxfresh
Boxfresh is an established brand producing a wide range of footwear and clothing.
Challenge: Boxfresh wanted a site that was down to earth, and appealed to the core customer base, while actively promoting the brand.
Leverage the large loyal young customer base to increase cross-channel sales.
Provide a micro site vehicle that enables the acquisition of new customers.
Deliver consistent brand and cross channel buying experience.
A platform that supports strong and persuasive merchandising.
Solution: Business requirements definition and technical solution design.
Front end design, CSS and HTML development considering usability, accessibility and cross browser compatibility.
Design of a streamlined checkout flow to minimise basket abandonment.
eCommerce development of the store utilising the IBM WebSphere Platform.
Development of marketing features that compliment the core IBM WebSphere Platform.
Integration to third party suppliers: Scene7, Bibit, Coremetrics and affiliates.
End to end testing and the facilitation of user acceptance testing.
Project governance facilitated by experienced eCommerce Project Managers with a focus on the planning, coordination and the successful delivery of the project.
- Increases brand awareness.
- Increased sales.
- Engaging, interactive and enjoyable buying experience for the customer.
