financial services & insurance
This is where it all began for us. Many of our people grew up in banks, leading the way in the early days of telephone and internet banking, when data management really came into its own. Working with a mix of marketing and risk data, real-time transactions and complex decision-making helped our consultants to hone their skills to the max, and since then we’ve trained the very best of the new breed to learn the ropes.
But it’s not just banking, we’ve had lots of experience in other forms of credit and finance and worked with many insurance providers and brokers.
Clients
Here's just a few examples of our clients in the financial services and insurance sectors:
Our work in the Financial Services & Insurance sector includes:
Creating a more dynamic analytical environment for Barclaycard, ensuring consistent and automated management information. This improved customer insight ultimately improved campaign response rates by 30-50%
Pricing Optimisation for a leading insurance broker. By determining the right price for each segment, our unique methodology increased profits from policy acquisitions by 30%
Helping Permanent TSB to develop and launch a new type of current account, including communications strategy and database management. Take-up of the product exceeded expectations and drove cross-sales of mortgage and credit card products.
Running a multi-stage, multi-channel welcome programme for a leading insurance provider, to engage with customers throughout their first 12 months with the brand.
Launching an online savings bank in just 6 weeks, including a full online application processing system (with credit bureau and money laundering checks), and a welcome programme.
Conversion propensity modelling and segmentation to reduce Cornhill's cost per acquisition by 40%, in life, home and motor insurance.
Creating a flexible “single customer view” marketing database and a cohesive customer communications strategy that doubled income in three consecutive years for Hitachi Capital.
Data sourcing for Liverpool Victoria (LV=) general and life insurance. Our solid data recommendations have helped LV= to improve its cost per sale.
Other industries
Travel & Leisure
Other sectors including retail, utilities, automotive and more...