Brochure optimisation boosts Hoseasons ROI by 245%
Challenge: Develop a new strategy to reduce brochure costs without affecting a drop-off in sales
Solution: “Booker to Property Model” to scientifically match sub sets of inventory to customers. The resulting smaller brochure reduced costs, without sacrificing sales.
- 245% improvement in return on investment. The work is being developed further and tested with other Hoseasons brands Read more >>
