Andrew Campbell hired as new Insight MD
January 20, 2011
Andrew Campbell has joined data and analytics consultancy 20:20 Dialogue, a member of the Digital Marketing Group plc (AIM: DIGI). Andrew, who will be based in Sheffield, joins this month as Managing Director for the Insight division, leading the development of our marketing propositions and with a strong focus on building new and existing client relationships.
20:20 Dialogue - Insight helps clients to manage their marketing communications, particularly in the financial services, retail and travel sectors. Its client list includes brands such as Avon, Bravissimo, FT.com, Hitachi Capital Financial Services, Keycamp, RBS, Swinton and Thomas Cook.
Andrew comes to 20:20 Dialogue from ClickSquared Europe, the agency he founded as Rocket Science and sold to the US-based ClickSquared group in 2008. He began his career in client-side roles at Zurich Financial Services and HSBC before working at JDA and Omnicom. He then founded his own technology business, Identex.
A marketer at heart, Andrew has a passion for designing and delivering technology-led marketing capabilities that add value for consumers and deliver competitive advantage (and profits) to clients. He has previously worked with brands including Abbey/Santander, Best Western, BT, BUPA, Cottages4You and Interflora.
Andrew commented, "I'm really looking forward to working with the talented team at 20:20 Dialogue. There's a tremendous opportunity for Digital Marketing Group to develop its analytics client offering and grow the business.”
Adrian Lingard, Managing Director of 20:20 Dialogue said, "Andrew shares the 20:20 Dialogue belief in the use of integrated marketing communications with data at its heart to drive value for clients. His 25 years' experience in marketing, coupled with an understanding and enthusiasm for the latest digital techniques, will take the business forward to new and exciting places. Andrew's appointment signals a new chapter in the 20:20 Dialogue story, and I'm confident he's the ideal person to lead us forward.”
Charles Buddery, COO at Digital Marketing Group welcomes Andrew to the team, saying, "Andrew has an exceptional track record of translating marketing theory into improved bottom line performance. I'm looking forward to seeing the 20:20 Dialogue client offering develop in marketing under his leadership.”
Contact Andrew
Email acampbell@weare2020.com or connect to Andrew on Linkedin