CRM - 10 Stages of Evolution
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change”
Charles Darwin
Darwin’s famous quote rings as true in relation to brands and marketing as it does to species and anthropology. Any Marketing Director with an eye on the long term wellbeing of their brand (and career!) should be mindful of the need to ensure that their Customer Relationship Management (CRM) capabilities are adapting and reacting to advances in technology, new media channels and changing customer behaviours. This will only be possible if the CRM systems and data architectures that underpin the CRM programmes are fit for purpose.
Our MD Andrew Campbell explores this topic for Database Marketing Magazine, February 2012.
Download the PDF for the full article...