Cornhill Direct - New Motor Policy Acquisition
Challenge: Improve targeting and cost effectiveness of monthly motor policy acquisition mailings, while maintaining volumes to sustain business growth.
Solution: We built a bespoke "propensity to convert" model based on past quotation data, which was used to develop a three-fold communication strategy
- Mailing costs reduced by 10% and savings reinvested elsewhere
- Overall cost per sale reduced by 40% Read more >>
