Avon Direct - Communication Strategies

Avon - make-up brushes

Challenge: Improve declining campaign response rates for Avon Cosmetics’ direct arm, maximising return from its post, telephone and online activity.
Solution: Customer communications triggered by behaviour and journey stage. Database management, campaign management, build, execution and reporting.

  • Enquirer to conversion response and repeat purchase rates doubled
  • Enquirer follow-up post card provided an ROI of 7.4:1 Read more >>