Nick Sime

Nick Sime

Nick is our principal analyst, leading analytical debate and innovation within 20:20 Dialogue, in both marketing and risk insight. Since 1999, he has worked on a broad range of client projects, as well as leading the development of a number of our products and services.
With a degree and three years’ post-graduate research experience in applied statistics, Nick has a sound grasp of statistical methodologies. He’s since gained over 20 years’ experience of applying these techniques to a range of business problems, primarily in banking. Nick began his career at HSBC, ultimately heading a team at First Direct with responsibility for scoring and modelling solutions within the areas of credit, fraud and marketing.