Matt Powell
Creative Director
As Creative Director at 20:20, Matt is responsible for developing engaging ideas and beautiful design for brands and their fans.
Twelve years in marketing, including seven as Creative Director of Profero London has taught him that some principles of marketing never go out of fashion; ideas should be built on insights, simple is always better than complicated, and work should deliver real results. But he is also passionate about digital's ability to rewrite the rules, connect people in fantastic new ways, and deliver magic. To do this takes a collaborative streak, a passion for technology and quite a lot of tweeting as @Observatron.