search marketing
PPC
We bring together the very best in search marketing expertise and experience with market leading data analysis and modelling techniques to deliver a new standard in intelligent, strategic paid search marketing.
We are a Google AdWords Qualified Agency, Yahoo Strategic Ambassadors and MSN AdExcellence Qualified and are represented on the IPA Digital Media and Search groups.
Approach
We start with understanding your business, your competitors your market, your customers - their search behaviour - and understanding your search data.
We apply proven direct marketing principles to paid search marketing using thorough customer journey mapping, test & learn strategies with control groups and faultless execution.
Every aspect of your search campaign; keyword research; campaign structure; match type strategy; creative messaging; creative copy; landing pages; tracking; bid strategy; campaign optimisation; reporting; and forecasting is meticulously planned implemented and optimised , with a structured and defined approach to testing and learning.
Last year we applied this approach to manage well over 1 million keywords for our clients, delivering over 50 million clicks and over £300million of revenue.
Canterbury
Budget (PPC)
Canvas
Holiday Extras
PPC Services
We provide the complete range of paid search marketing services:
• PPC Strategy
• Keyword Research
• Competitor Research
• Campaign Management
• Landing Page Optimisation
• ROI Tracking Analysis
• Click Path Analysis
• Multi-point Attribution
• Automated Bid Management
• Click Fraud Audit
• Copywriting
• Vertical Search
• Local Search
• Mobile Search
• Pay Per Call
• Training
• Consultancy
SEO
We define SEO as Searcher Experience Optimisation, rather than Search Engine Optimisation. This important difference extends what we do further than others - we explore the traditional aspects of SEO - content structure, technical review and link-building - and user experience, accessibility and overall customer journey.
In short, we also take into account your site’s user experience and accessibility from your customers’ perspective not just the algorithm’s.
This important extension improves our effectiveness considerably because an improved customer experience is recognised by the algorithms through the increase in traffic, which is caused by the improved experience.
This holistic approach is proven to be more effective – we explore how organic search works in tandem with other marketing activities - and importantly drives more sales because we explore the conversion to sale.
SEO Services
We provide the complete range of organic search marketing services:
• Mini-audit
• Competitive Analysis
• Content Audit & Recommendations
• Technical Audit & Recommendations
• Link Audit & Recommendations
• User Experience Audit & Recommendations
• Accessibility Audit & Recommendations
• Ongoing programme management
• Implementation
• Training
• Consultancy
• KPI management & reporting
• PR Support & Training