Insight
Case Studies
We have carried out various studies for major brands and independent businesses. Our team’s experience covers multiple sectors and we have selected some case studies here to shows some examples of our work. The projects are often show a mixed methodology approach and range from rebranding, through new concept investigation, shopper behaviours to perception and new product development.
For more information on any of these case studies or for more examples of our work please get in touch.
Client: Feasters
We were asked to explore the microburger category understanding current consumer motivations and lifestyle and identify a target market
for the new Feasters brand. This included the optimal combination of
packaging design and creative executions to fit with the new target market.
Methodology:
Internal stakeholder workshops, Consumer focus groups
Insight:
Quality above healthy and everything in moderation. “Good & Ready”
Consumers are happy in the knowledge that a burger will never be the ‘healthy’ option.
Making a burger healthy takes away its ‘treat’ appeal. Quality ingredients that are reared
and cooked well are more important.
Client: Bravissimo
Gain a greater understanding of Bravissimo’s customers (loyal, lapsed, and prospective)
and the relationship they have with the brand, relative to the competitive set.
Methodology:
A multi stage program of research was commissioned, consisting of group discussions, in depth interviews and an online quantitative survey (n=1000).
*Insight: *
Aspirational reality
The findings from the research revealed the differences in the shopping behaviour
for clothing and lingerie amongst women with big boobs, and helped to guide and
inform the brand’s strategic plans.
Client: Tesco
Provide an holistic understanding of the role and importance of seasonal events,
specifically Halloween, for the bakery category within grocery. Also, for bakery in
general look at shopping experience, effectiveness of merchandising, communications,
and satisfaction with the current range.
Methodology:
A multi stage program of qualitative research was commissioned, consisting of
accompanied shops conducted within the major multiple grocers, and group discussions.
Outcome:
On the basis of the findings from the research, recommendations were made on the range,
NPD, merchandising and communications of bakery products at Halloween, and seasonal
events in general, within Tesco.
Client: Engage – Mutual Assurance
Research was required to explore the usability of a concept website amongst the target
audience.
Methodology:
Qualitative in depth interviews were conducted amongst customers and prospective
customers. A range of techniques were used to explore website usability, including
accompanied surfs and scenario based user tests.
Outcome:
We advised on the priorities for the development of the concept website e.g.
which elements were working well and need to be retained, and which elements
were limiting usability and needed to be addressed.