Effectiveness
Case Studies
We have a successful track record in developing powerful and motivating communication ideas for clients – ideas which can be used in multiple channels to drive multiple strategies and tactical messages. We like ideas with an inbuilt sense of action. We believe communications should take customers on a journey, engaging enough for people to consider your brand and then offering enough reasons to get them involved.
Polarn o Pyret are a huge brand in Sweden but a small brand in the UK. They sell through a small network of retail outlets and concessions. They were sceptical that working with a big agency could ever deliver them the required ROI.
We suggested a head to head test our email vs theirs. Ours delivered a 30% uplift in online revenue and a similar uplift in store sales and a much bigger basket. Our evaluation proved without doubt why ours did so much better. We are now planning, designing, building and broadcasting all emails for this brand
• Revenue increased by 28% both online and in store
• Click to open increased by 18%
• Unsubscribe decreased by 8%
We worked with The Co-operative Financial Services (consisting of The Co-operative Bank and The Co-operative Insurance) for over 5 years.
As well as above the line campaigns and in-store activity, we were responsible for creating and managing their GI direct mail acquisition programme for motor and home insurance. We sourced the data, mailed over 100,000 prospects per month and ran monthly evaluation
• Doubled response rate
• Halved cost per policy
• Outperformed all other media (on and offline).
We’ve worked with HSBC for almost 27 years. As sole B2B agency our planning input stretches much further upstream into marketing strategy and product propositions. We work with the direct marketing team to assist with everything from strategic insight through to creative briefing. Our best direct marketing campaign generated:
• £2.3m incremental revenue
• ROI of 57:1.
We managed integrated campaigns, planning, creative and email build for Kaleidoscope –
using a test and learn strategy, we helped them review every part of their email strategy
• Open rates increased by 40%.
• CTR increased by 37%.
• Sales per email increased by 50%.
Our brief was to generate business volumes of 30,000 new policies in Year 1, to create and measure awareness of the new product to a difficult to reach niche market.
• 63,000 new policies in year 1 (more than double the target)
• Unprompted brand awareness of 8.3% from zero base in 12 months compared with an estimated 10% of the UK population that offset any of their CO2 emissions at the time
• The ibuyeco brand has been rolled out in South Africa and Australia.
• New ibuyeco policyholders had a higher propensity to renew than the rest of the BGL portfolio
We’ve worked with The Open University for nearly 4 years. Working with their team we have created “The World of Inspiring Learning” which is a multi-dimensional creative platform able to be applied through asset creation for brand, acquisition, retention and progression including:
• Broadcast – TV advertising and sponsorship idents
• Web – applications, widgets, tools, microsites, display advertising, email, e-commerce
• Press
• Direct mail
• Publications (including the suite of prospectuses)
Since October 2009 we’ve worked with Glow-worm to win customer engagement through a web site redesign and build, eCRM, PPC & display, brand development, social media and PR.
• Evolved brochure website into a customer focused lead generator
• Generated over 23,000 qualified leads for boilers
• Halved the cost per lead
• Have increased positive brand sentiment by 37%
We have an in-depth understanding of measuring brand sentiment online and are active users of Brandwatch