what we do
Insight
Insight powers everything we do. We are obsessed with translating the way people think, feel and behave into powerful business strategies and tactics. We love doing things with data. We spend a lot of time playing with media tools that tell us where people go, and what they do and which touchpoints to engage them with. We run research projects across the globe. There is never, ever any substitute for going out and discovering how real people, think, behave, emote and act. Or how they interact with your experience, website, application, product, or communications journey. There is also no substitute for intuition. Call it gut feeling. Call it common sense. It can often be the difference between cold, scientific marketing and involving, human brands that really engage.
Strategy
We’re all about brands. Creating them. Making them involving and human. Activating them in interesting, compelling, innovative, ways that get people engaged. We’re all about making brands and communications work in an age where transparency, conversation and content are changing the rules of engagement.
We love ‘little strategies’ rather than grandstanding showcases
We run collaborative client / customer co creation sessions to generate innovation
We create agile client / agency teams that can respond fast to real world events and experience and navigate campaigns in new directions.
Engagement
Engaging with people is really about enabling them to engage with you.
We make cross channel advertising campaigns that grab attention and get people responding.
We design cross channel communications journeys to acquire, retain or develop customers
We use search marketing to turn browsers into engaged users
We build social media communities and help brands be interesting
And we join them all up so our clients get the most from owned, earned and bought media
Platform
Communications architects. We craft the stuff that powers brands. Websites. ecommerce systems. eCRM and eSP systems. Integrated communications portfolios. From brand-led campaign sites for clients like Nestle through to business-critical sites for clients like First Great Western, we produce award-winning websites. We are one of the largest email marketing and eCRM agencies in the UK. Last year we sent over 40 million marketing emails that generated millions of pounds in revenue for clients. We pioneered eSP by combining the best in sales promotion strategy with intelligence-led digital practice. We join up online and offline with brochures, POS and collateral.
From gaming campaigns to applications to service driven customer propositions we bring mobile to the heart of the communications mix. And we get people shopping. Online. Onphone. Onfacebook. We’re building the next generation of retail experiences.
Content
Content starts conversations and creates community
It’s the currency of the digital age
We make it, manage it and nurture it
We build platform neutral tools, apps, infographics, visualisations to add interestingness and usefulness as required
We write blogs, manage facebook pages, run twitter feeds
And we provide a provide a comprehensive social media management service to keep brands part of the conversation
Effectiveness
We enable effective decisionmaking. What to start. What to stop. What to invest in. What to scale back. Great evaluation makes results actionable. Whether we’re measuring brand impact, acquisition or retention rates, sales value, social sentiment, community dynamics, media impact, search rankings or click value we can track it, analyse it and make it a part of an effectiveness dashboard.