PepsiCo - Mountain Dew
Challenge:
20:20 was tasked with supporting the re-launch of the energy drink Mountain Dew.
Solution:
We devised an online social media approach to drive the initial awareness and buzz around the launch by creating an online graffiti app with social votes to find a winner of a £5k prize and the recreation of their design by East London graffiti kings. The buzz and engagement was amazing and over 200,000 likes were clicked through Facebook.
