McCoy's makes digital activity a top priority
Press release
Date: 15 July 2010
Crisp brand McCoy’s is aiming to make digital a core part of its marketing strategy having upped its digital spend significantly this year.
Jessica Ali, McCoy’s senior brand manager, said the FMCG giant has increased its digital investment this year 100%, and social media will be one of the areas which gets more focus.
Her comments come as McCoy’s announced it has attracted half a million more people to its online interactive pub since launching a multiplayer darts game ten weeks ago in a bid to increase site stickiness and build an online community.
The game, created by digital agency 20:20, can be played in real-time and has driven an additional 250,000 unique visitors to the site. A total of 2,000 teams have been created.
The United Biscuits-owned crisp brand launched a single player version of the game last year, attracting 750,000 players in total (nma.co.uk 19 May 2010).
Matt Ramsey, MD of 20:20, said the game has become a “sticky asset” for the site having generated a high level of repeat visits. “Based on the success of the game so far, we are expecting more than 2m players to have joined by the end of the year,” he said.