The Hangover
Challenge: To promote the summer 2009 theatrical release of the Warner Bros film The Hangover.
Solution: Leverage social media to engage WB primary audience of young males. Develop an outreach communication plan to target film sites, fan groups and communities.
+Official YouTube Channel Views: 722,518 & Facebook fans: 37,708.
+Total media value of in excess of 10:1 ROI, with features on high traffic sites such as The Sun, MSN and Yahoo.
