Sony
CHALLENGE: Imagine if we could get a CGI Jack Bauer to put out a personal SOS to every gamer?
SOLUTION: Blur the lines between the marketing and the brand experience and let gamers experience a campaign with intrigue, adrenalin and excitement.
- No. 1 game at launch
- DM packs sold on eBay as 'collector packs' for up to £66 each. Junk Mail? Pah.
