Pernod Ricard
CHALLENGE: Stolichnaya Russian vodka is a pioneer in the drinks industry. How could we use the brand's rich heritage to give it relevance in today's world?
SOLUTION: We identified a new kind of consumer - the Authenticity Seeker. A creative type who looks for the real deal in everything they do, but appreciates as much where a brand has come from, as where it is going.
- Global website launched in 6 weeks
- Initiatives in the US and Rest of World covering social media, mobile and events
