Pepsi Max Kicks - Mobile QR codes case study
CHALLENGE: Use the pack real estate to create standout and intrigue amongst target market - at the POS
SOLUTION: 18 different QR Codes across pack formats allowed consumers visit a unique mobile site and content by scanning with their mobile phones.
- 120,000 unique handsets visited the site within first two months
- One of the first FMCG implementations of QR Codes
