Oxfam - Digital engagement
CHALLENGE: Create an immersive online brand experience to tell people about Oxfam’s practical solutions to climate change.
SOLUTION: A range of rich media assets that allowed for in-depth engagement, deployed across a highly targeted media buy and Oxfam social media channels.
• CTR 61% above industry average
• In banner engagement rate of 6.23% against an industry average of 2.29%
