Holiday Extras
CHALLENGE: Build customer sales through an alternative online media channel to search campaigns?
SOLUTION: Utilising low cost, high volume network media on IASH accredited sites the campaign was able to target customers with bespoke sales messages.
- Positive ROI on the first day that the campaign went live
- Target cost per acquisition reached within 7 days
- Holiday Extras brand message viewed over 62 million times in 2 months
