P&G Gillette Fusion
CHALLENGE: Drive pre-launch awareness and pre-sales of the new Gillette Fusion razor with viral gaming
SOLUTION: An innovative multiplayer football game in which users can play live against each other online and a partnership with Boots.com to drive online pre-sales. Get in!
- 15 million unique visits
- 1.4 million hours of interaction
- Currently 1 million game plays per month
